From a brief to a published post, every step recorded.

Six steps from a brief to the results

1. 01BriefMarketing Lead
2. 02DraftSEO & Content · EN and TR
3. 03Claims checkBrand & Claims Reviewer, or the lead
4. 04Human approvalEvery piece, every ad spend
5. 05PublishedSite, post, email, ad
6. 06ResultsAnalytics & CRO

The Marketing Lead writes the brief on the piece: audience, message, channel, the live page it links to and the claims it may use.

SEO & Content writes the copy in EN and TR. TR is written fresh, not translated. Each change is a new version on the piece.

Every claim is checked against the approved list and the copy rules. A claim that isn't on the list sends the piece back. Without the add-on, the Marketing Lead does this check.

A person approves every published piece and every ad spend. Approved pieces go out on the date in the calendar.

What the record shows

The brief, every version, the claims check and the approval stay on the piece. When someone asks why a line was changed, the answer is on the record.

One Marketing Lead, several agents in parallel

The Marketing Lead plans the calendar and splits the work. Each agent works its own pieces, and nothing goes out without the same approval.

The same path with or without add-ons

With the base pair, the Marketing Lead covers the claims check. Each add-on takes that load off the lead.